Based on a study performed by Toronto Metropolitan University in 2023, 65 percent of investigated pre-arrival new immigrants used social media for employment opportunities before moving to Canada. Talking about the typical advantages of making use of social media at the time of pre-arrival, the Toronto Metropolitan University investigation states that in the first half of their landing, the social media users on pre-arrival had, on average, a 3 to 1 benefit in being conventional in the labor market vs the individuals who did not make use of social media before they arrived in Canada.
Furthermore, the study disclosed that the individuals who leveraged social media before landing in Canada were likely to get employment that aligns with their certifications and acquire higher-compensated jobs.
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Social Media Use And Its Impact on Various Stages of The Newcomer Journey
In 2023, research by Toronto Metropolitan University also talked about the pre-arrival social media utilization by new immigrants in so many notions, such as from the effect using social media possessed on pre-arrival search and communication to the ways of using various platforms affected post-arrival labor results.
Below, we will explain the outcomes of that examination, concentrating on how new immigrants utilized various social media applications.
Pre-arrival Hunt And Communication
In one phase of the pre-arrival procedures, gamed by the Toronto Metropolitan University as search and communication, 82 percent of research respondents stated they linked with an individual or team concerning immigration before moving to Canada.
Based on the study, before being summarized by gender, the platforms below were the most famous among new immigrants seeking details concerning employment opportunities before moving to Canada.
- Discussion platforms
- Email and Telephone
- Instant Messaging
- QZone
Based on the outcomes above, Toronto’s Metropolitan University’s research discovered that the top three male selection forums include Email/Telephone, LinkedIn, and Facebook. The females who partook in the study stated that they chose Facebook, followed by email/telephone communication, and then QZone.
Data Search
Examining the selected platforms of new immigrants about the data search procedures, the Toronto Metropolitan University research examined six kinds of data demanded by new immigrants.
Accordingly, LinkedIn was discovered to be the go-to data source for three of these data kinds: employment search, employment interview recommendation, and Income data/information.
Note:Furthermore, the Toronto Metropolitan University study is well-viewed on the most famous social media platforms and sources among new immigrants seeking data associated with professional certification conditions, further education or skill internship, and English or French internship.
Based on the study, the top three selected sources were similar based on the kind of data required.
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Employment Search Recommendation
- Email/Telephone
- Settlement Service Agencies
Employment Interview Recommendation
- Facebook and discussion platforms
- Settlement Service Agencies
Income Information
- Discussion platforms
- Email/Telephone
Professional Licensing Conditions
- Email/Telephone
- Discussion Platforms
- Settlement Service Agencies
Further Education or Skill Internship
- Email/Telephone
- Discussion Platforms
English or French Apprenticeship
- Discussion Platforms
- Instant Messaging
- Settlement Service Agencies and Instagram, Snapchat, and TikTok
Post-arrival Labour Results
The Toronto Metropolitan University discovered two results that were associated with the kind of work accomplished by new immigrants and the income levels these new immigrants acquired; these two together developed a favorable connection between new immigrants’ usage of social media at the time of their pre-arrival phase and their job once landing in Canada.
Notably, about 75 percent of survey respondents who reported to TMU that they discovered employment that was very or quite linked to their profession were found to have used social media before landing in the country. Discovering jobs relevant to previous job skills in one’s nation of ancestry is a significant worry for newcomers in Canada, and this research shows a strong link between pre-arrival social media usage and success in discovering relevant employment after landing in the nation.
The Toronto Metropolitan University survey shows that almost 80 percent of immigrants who acquired high-paying employment were pre-arrival social media users. On the contrary, nearly 75 percent of immigrants who obtained dangerous low-paying jobs did not take benefit of social media before moving to Canada.
Notably, the numbers below show the distinctions in wages between the ratio of respondents who made use of social media before landing and the people who did not.
Respondents who were paid $15,000 or lower: Those who did not use social media before arrival were 76.5 percent, while 23.5 percent used.
Respondents paid between $15,000 and $29,999: Those who used social media before landing were 75 percent, while 25 percent did not.
Respondents who were paid between $30,000 and $49,999: Those who used social media before landing were 73.3 percent, while those who did not were 27.7 percent
Respondents who were paid $50,000 and $74,999: The people who used social media before landing were 81.6 percent, while those who did not were 18.4 percent.
Respondents paid $75,000 and $99,999: Those who used social media before arrival were 75 percent, while those who did not were 25 percent.
Respondents paid between $100,000 and $150,000: Those who used social media before landing were 81.1 percent, while those who did not were 18.9 percent.
General Use of Social Media, Regardless of a Wide Range of Skills
Even though several pre-arrival new immigrants used social media before landing in Canada, several Toronto Metropolitan University research respondents showed some struggle controlling social media as a data source for many motives.
Absence of confidence: 99 individuals needed more assurance in the details shared on social media when using it to study the Canadian labor market.
Misinformation: 166 individuals faced misinformation or false information when using social media to understand the Canadian labor market.
Forgery: 67 individuals faced scams, identification theft, security or privacy dangers when using social media to study the labor market in Canada.
Absence of applicable skills and understanding: 99 individuals needed accurate skills, knowledge, or training when using social media to study the labor market in Canada.
